'De Omgevingswet' in a human and clear voice.
19 million people on this very small piece of earth. We are growing like crazy, faster than we could have – on a piece of land that seems to be getting smaller and smaller. With diverse wishes in society. In every area: housing, infrastructure and circular economy. The Environmental Act brings together a complicated system of 26 laws into 1 law. With 1 counter: the Environment Desk. To make the legal landscape more accessible, user-friendly and understandable for governments, companies and citizens. To see the whole puzzle together.
What? Writing speeches, interview articles, news articles and newsletters for three target groups (government organizations, companies and citizens) in understandable and human language (B1). Content strategy for user-friendly and digitally accessible government communication. Guiding product teams as a scrum master.
Explore more? Visit aandeslagmetdeOmgevingswet.nl
Solid Performance: take ownership of yourself.
The other you – a social campaign with the outstanding message: don't become someone else, but be yourself. Where the sports & health category screams loudly that you should become the best version of yourself, Solid Performance takes the path of nature, peace and space to get to know yourself again. This is a campaign with stopping power through vibrant poetry – without raising our voices.
What? Creative writing of a poetic voice-over for a series of (social) videos. Creative freedom in text. Based on the strategic concept. Production of the videos along with a strategic video production team.
See? View the hero video.
Smoke-Free Generation: Get used to it.
We see it happening all around us. More and more places are becoming smoke-free. And cigarettes are sold in fewer and fewer places. Get used to it. Because a world in which our children can grow up completely smoke-free is getting closer anyway. Together towards a smoke-free generation.
What? Creative and strategic writing and thinking along with the website rookvrij.nl and sportrookvrij.nl. And writing articles based on interviews from shop owners to top athletes. A readable story that encourages action.
How? Together with The Dutch Lung fund, The Dutch Heart Foundation and KWF Cancer Control we are on our way to a Smoke-Free Generation. In this way we give children the opportunity to grow up smoke-free and we protect them against the harmful consequences of (second-hand) smoking and the temptation to start smoking.
See? Check it out www.rookvrij.nl & sportrookvrij.nl.
CLIENTS
It's an honor to serve alongside you
